The Daily Northwestern

Northwestern launches new promotional material, works to unify its branding efforts

Matthew Choi, Assistant Campus Editor

February 14, 2016

Filed under Administration, Campus

In pursuit of a more cohesive image, the Office for Global Marketing is working to revitalize Northwestern’s branding. Much of the effort comes from a need for a unified brand for NU, said Mary Baglivo (Medill ‘81), vice...