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Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern


Balk: Northwestern misfires on its ‘AND is in our DNA’ advertisement slogan

Balk: Northwestern misfires on its ‘AND is in our DNA’ advertisement slogan

May 17, 2016

With its current advertising campaign featuring the catchy transpositional slogan “AND is in our DNA,” Northwestern is publicly peddling an NU student stereotype of dynamic, overachieving multitaskers....

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Northwestern University and Evanston's Only Daily News Source Since 1881
AND is in our DNA