When I was a little girl, my nanny would take me and my brother to Pinkberry every Thursday and I would get a cup of tart frozen yogurt with strawberries, mochi and brownie bites.
Now that I’m a big girl, I’m also lowkey a bonafide influencer with a platform and I’m ready to take my first official stand. We need a frozen yogurt place within walking distance of Northwestern’s campus.
I think a froyo place would thrive in this local economy. There’s a 16 Handles a couple of blocks from my apartment back home, and it gets insane business by staying open late and catering to the patrons of the few bars in the area.
Picture that, and then tell me you can’t imagine extending the fun of your night sitting on neon pleather sofas with your friends and people watching. I hate to say it, but I think a TCBY could become the hottest club in Evanston. I wonder if they have franchise opportunities.
Froyo is also an ideal dessert for college kids because most places charge by weight. If you’re trying to save money, you can get a pretty decently sized frozen yogurt for the same price as a latte. Better yet, you could get a sample for free!
There’s also something about the individuality involved in consuming frozen yogurt that makes it the perfect treat for Northwestern students. Just like how it seems as if no two people at NU do the same thing, no two people have the same frozen yogurt order.
For instance, majoring in theater and physics while participating in a business fraternity and dance group is similar to having chocolate and birthday cake frozen yogurt with blueberries and Sour Patch Kids.
Combinations that might not seem intuitive just make sense for some people. It’s part of what makes Northwestern so special.
Don’t special people deserve treats? Especially delicious, frozen ones?
Now, you know I’m for the people because summer is right around the corner and I’m not staying here, plus I’ll be abroad in the fall. Should a frozen yogurt place miraculously open in the coming months, I won’t even be here to sample.
I could be using my platform for something more self-serving, but I really think the people of Northwestern deserve froyo as soon as possible.
If you are someone looking to open a restaurant in Evanston, we don’t need another fast-casual Mexican place. We need a dessert parlor. Insomnia Cookies, Cold Stone and Kilwins are not enough.
I’m willing to do some free consulting for your new business, but when you become a millionaire, the tart better be flowing and on the house.
Sylvie Slotkin is a Medill sophomore. She can be contacted at [email protected]. If you would like to respond publicly to this op-ed, send a Letter to the Editor to [email protected]. The views expressed in this piece do not necessarily reflect the views of all staff members of The Daily Northwestern.