The Daily Northwestern

McCormick professor’s startup receives $5 million venture capital investment

Rebecca Savransky, Assistant Campus Editor

February 3, 2014

Filed under Campus, Faculty, Latest Stories

A McCormick professor's company that uses social media to help advertisers better target consumers was awarded $5 million on Jan. 21 by a venture capital firm. Jump Capital awarded the money to 4C, which was founded by Prof. Alok...