Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

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Firing Squad: Urban Outfitters exploits, misleads

I have been taken advantage of and so have many of you. And I don’t mean at the Keg on Monday. You see, Northwestern’s sizable pseudo-artsy community, to which I openly admit to belonging, has been suckered into putting its liberal hipster dollars toward funding the election of conservative senators.

In fact, “suckered” is the wrong word. It is a well-known fact that Richard Hayne, president of Urban Outfitters, is a rather conservative guy who donates money to other conservative guys. Pretty tricky, since he peddled so many Obama bobbleheads. I have to hand it to him. I’m pretty impressed by his ability to capitalize on views that are not his own. Last December, Hayne pulled on a shirt that said “I support gay marriage” from shelves, citing bad press the shirt had garnered. That this news had barely any effect on the popularity of the company with its target audience disheartens me. I myself continued to scavenge those sale racks.

It was only upon seeing Urban’s new line of “Where the Wild Things Are” merchandise that I stopped to think. I guess I’m okay with being an ingenuine tool-face, but I don’t like seeing ingenuine tool-faces wearing one of my childhood literary heroes on their chests. I tried to justify it by saying that we’re all shopping there “ironically,” but I just couldn’t. Maybe we should all pay more attention to where our money goes and whose campaigns that money finances. And don’t worry; we’ll just stick to American Apparel and we won’t have to give up this fun matching outfits thing we’ve got going on. – ALI ELKIN Assistant city editor

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Firing Squad: Urban Outfitters exploits, misleads