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Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern


Three social media pages that include the logos of Bumble, Samsung, and Celsius, against a warm-color backdrop.

Northwestern students use brand ambassadorships to expand social media presence

October 3, 2022

Weinberg junior Alina Fernandez has always loved drinking Celsius, a fruit-flavored energy drink, before her workouts. So when the company asked her to apply for a brand ambassador role, the answer was...

Junior Jeanne Paulino’s Instagram post about Aerie’s bra drive. Companies have been hiring students like Paulino as brand ambassadors to promote products on college campuses.

Brands are hiring students, rather than celebrities, to sell their products

October 25, 2018

As Northwestern students scroll through their social media feeds, they may be noticing something odd — instead of seeing sponsored posts by celebrities, they’re seeing brands promoted by their friends. In...

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Northwestern University and Evanston's Only Daily News Source Since 1881
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