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Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern


Northwestern alum Ben Parr explains the science behind getting people’s attention in an event at the McCormick Foundation Center. Parr introduced his new book “Captivology” during the event as part of Entrepreneur and Innovators at NU speaker series hosted by the Farley Center for Entrepreneurship and Innovation.

Author, alumnus Ben Parr discusses getting people’s attention

April 22, 2015

Sending people a message about yourself can sometimes come down to the colors you wear, said author Ben Parr on Wednesday. Parr (Weinberg '08), former editor of Mashable, visited Northwestern to talk...

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Northwestern University and Evanston's Only Daily News Source Since 1881
Taniesha Robinson