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Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern


The Block Museum presents “Up is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio,” an exhibition reintroducing the work of influential advertising firm Goldsholl Design Associates. The exhibition features some of the Goldsholls’ most famous designs for companies such as Motorola, 7UP, and Kimberly-Clark.

Advertisement trailblazers’ work featured in Block Museum exhibition

October 3, 2018

Iconic advertisements can be found everywhere, from a can of 7Up in the fridge to the classic Motorola flip phone in the palm of your hand. As the inventors of these cultural staples, Morton and Millie...

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Northwestern University and Evanston's Only Daily News Source Since 1881
Morton Goldsholl