Remember three or four years ago when you would have died to get your hands on an iPhone? When I say died, clearly I’m hyperbolizing just a bit, but there was a time not so long ago when having an iPhone...

In their recently published book, three Northwestern professors reveal information about young Chinese consumers from a marketing perspective. Integrated Marketing Communications professors Don Schultz,...

I’m usually not a fan of provocative Facebook posts. Friends who routinely make political posts to start debates generally get removed from my newsfeed. Consequently, I was startled to find on Facebook an...

Burgwell Howard said Sunday that Northwestern is a school that likes to always be “cutting-edge” and keep up with the “latest trends.” Even if that trend is on YouTube. On Sunday afternoon,...