Jamba Juice will replace the smoothie venue Freshens on the ground floor of Norris University Center beginning Fall Quarter, said Paul Komelasky, district manager at Sodexo USA Dining Services.
Although Jamba Juice and the existing Norris Starbucks will both offer popular drink choices, Komelasky said he didn’t think Jamba Juice’s opening would create competition between the two venues.
“I think they’re distinctive stand-alone brands by themselves,” he said. “We think the attraction of Jamba will be a lot more than where the current Freshens stands.”
Jamba Juice will officially open during Wildcat Welcome on Sept. 15, although Komelasky said he hopes to have it running by Sept. 1 to do some test runs before then.
Jamba Juice does not offer ice cream options, as Freshens did, though Komelasky said he does not expect them to be missed.
“The ice cream sales were minimal at best,” he said.
