Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern


Medill profs pinpoint voter population that may not be represented in polls

October 18, 2016

A recent study by two Medill professors revealed a group of politically disengaged voters that may not have been represented in past polls but could prove crucial to the 2016 presidential election. Medill...

Integrated Marketing Communications Profs. Don Schultz, Heidi Schultz and Martin Block wrote a book titled Understanding Chinas Digital Generation, which aims to help Westerners learn more about consumption habits in China.

IMC profs analyze Chinese marketing strategies in new book

February 21, 2013

In their recently published book, three Northwestern professors reveal information about young Chinese consumers from a marketing perspective. Integrated Marketing Communications professors Don Schultz,...

Load More Stories
Activate Search
Northwestern University and Evanston's Only Daily News Source Since 1881
Martin Block