Singer-songwriter Joshua Radin, whose music has been featured on “Scrubs” and “Grey’s Anatomy,” will perform at Pick-Staiger Concert Hall on March 1, A&O Productions announced Sunday.
Radin (Communication ’96) will perform a set of folk-rock songs at 8:30 p.m., followed by a brief question and answer session as part of A&O’s alumni speaker series.
A&O Director of Concerts Forrest Wickman said the organization is excited to bring Radin back to NU.
“I think he’s a rare combination of being both very popular and an alumni who hasn’t come here before,” the Weinberg senior said. “It’s similar to where Andrew Bird was when he performed here in 2007.”
Radin got his start when his close friend Zach Braff (Communication ’97) heard his song “Winter” and featured it in the “Scrubs” episode, “My Screw Up,” in 2004. Since then, the folk singer’s music has been included in soundtracks for dozens of movies and TV shows, including “The Last Kiss,” “Catch and Release” and “American Idol.”
Radin has recently toured with Ingrid Michaelson, KT Tunstall and Sara Bareilles . He released his second album, “Simple Times,” last September.
A&O was able to secure a date on Radin’s tour.
“Catching an artist on tour is always preferred,” Wickman said. “It makes it more likely that the performer will come here, and it lowers the cost.”
Because the show is co-sponsored with the NU Alumni Association, tickets will be free, said Barry McCardel, A&O co-director of promotion and public relations.
Tickets will be available Feb. 18, the first day that Demetri Martin tickets will be able to be picked up from the Norris Box Office, McCardel said. Any member of the NU community can pick up four tickets with a valid WildCARD.
A&O often targets up and coming artists to bring to campus, McCardel said.
“Our funding does not allow for huge artists like Coldplay,” the Communication sophomore said. “But with the funding we do have, we’d much rather bring a band that is on their way up than one on their way down.”
Tickets will be in high demand as over 100 NU students listed Radin as one of their favorite artists on Facebook, Wickman said.
“It’s not so often that we bring a singer-songwriter to campus,” he said. “His music will appeal to a different audience than some of our recent shows.”
Weinberg junior David Weintraub first heard Radin’s music on “Scrubs” and has been a fan ever since.
“I think it’s really interesting that A&O is bringing him because he’s not that mainstream, and his music is different,” he said. “I’d be surprised if a lot of people knew who he was, but then again, a lot of people like ‘Scrubs’ and may have heard his music through that.”
