Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

39° Evanston, IL
Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Integrated Marketing Communications Profs. Don Schultz, Heidi Schultz and Martin Block wrote a book titled Understanding Chinas Digital Generation, which aims to help Westerners learn more about consumption habits in China.

IMC profs analyze Chinese marketing strategies in new book

February 21, 2013

In their recently published book, three Northwestern professors reveal information about young Chinese consumers from a marketing perspective. Integrated Marketing Communications professors Don Schultz,...

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Northwestern University and Evanston's Only Daily News Source Since 1881
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