Over the last two days, Northwestern Facebook users have updated their statuses to incorporate the tag “Apply to be a Peer Adviser 2012” as part of a promotion for the PA application process. Wildcat Welcome Board of Directors has used Face-book and a variety of other mediums to advertise that PA applications for Wildcat Welcome Week 2012 will be accepted starting Friday.
“(We’re) trying to reach out to the entire Northwestern community to ensure that people are interested and people know what’s going on and have the opportunity to apply,” said Parker Murphy, the Wildcat Welcome Board’s School of Communication chair.
Online applications come out Friday and will be open until Feb. 12. The application consists of four short essay questions and a video submission. Wildcat Welcome Board of Directors, the group that oversees Wildcat Welcome week and selects PAs, also requires PA applicants to attend a Call Out session.
After Feb. 12, the submissions are reviewed and some applicants are selected to participate in two group interviews and an individual interview.
“We try to make them as compact and as little of a conflicting time commitment as possible,” Murphy said.
Murphy, a Communication junior, said the Wildcat Welcome Board has been having conversations and meetings about PA applications since December. It has also discussed marketing and advertising, creating flyers and a promotional video.
One promotional strategy is the “Apply to be a Peer Adviser 2012” Facebook page, which offers information on the PA application and encourages students to apply. The page also includes a contest in which students who tag “Apply to be a Peer Adviser 2012” in their statuses are eligible to win a free NU “swag bag,” which includes an assortment of items worth a total of $300 .
About 200 PAs will be selected for Wildcat Welcome 2012, though the number of applicants varies over time, Jonathan Gobrial, marketing and recruitment chair for Wildcat Welcome Board of Directors, said in an email to The Daily.
“The competitiveness varies from department to department, major to major,” Murphy said.
Communication freshman Sam Mueller said she is excited for the application.
“It’s a good thing that it’s competitive,” Mueller said. “It means that a lot of people want to show off Northwestern to the next today.”