Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

30° Evanston, IL
Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Northwestern University and Evanston's Only Daily News Source Since 1881

The Daily Northwestern

Students focus on how well each advertisement strengthens a brand’s identity.

Kellogg students award best 2024 Super Bowl commercial to Google Pixel

February 19, 2024

Like many Northwestern students, marketing students in the Kellogg School of Management gathered for a Super Bowl party last weekend. Unlike most others, however, these students watched the big game with...

A panel of MBA students from the Kellogg School of Management evaluate Super Bowl advertisements Sunday night at the Allen Center. The business school also celebrated its 10th year holding its Kellogg Super Bowl Advertising Review, which aims to identify which ads were the most effective.

Kellogg hosts 10th annual Super Bowl advertisement review

February 2, 2014

While most viewers focused their attention on the football game during Sunday's Super Bowl, about 50 Kellogg students at the Allen Center waited for what played during the commercial breaks. Microsoft...

Kellogg MBA students watch the Super Bowl game at the James Allen Center. Sunday marked Kellogg’s ninth consecutive Super Bowl ad review.

Kellogg students analyze Super Bowl ads for effectiveness and creativity

February 3, 2013

Tide's "Miracle Stain" ad earned the top mark at the ninth annual Kellogg Superbowl Advertising Review on Sunday, according to a press release published by Kellogg after the game. The ninth annual Kellogg...

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Northwestern University and Evanston's Only Daily News Source Since 1881
Derek Rucker